Slim Chickens, a leader in the “better chicken” segment of fast-casual restaurants, will continue expansion of its fresh chicken concept for the first time outside of the United States through a partnership with Alghanim Industries, one of the largest privately owned companies in the Middle East and North Africa (MENA). The two companies announced yesterday that they have entered into a master franchise agreement that will enable Alghanim Industries to introduce the Slim Chickens brand and dining experience across the MENA region.
The first MENA-region Slim Chickens restaurant is expected to open in Kuwait in March 2017. This will be followed by a rapid brand rollout across the entire region.
Alghanim Industries Chairman Kutayba Alghanim pointed out: “We are committed to expanding our portfolio by partnering with one of the most pioneering, value-based consumer companies in the world, and we look forward to introducing the Slim Chickens concept to consumers across the Middle East.”
The Chairman added: “Alghanim Industries has a proud track record of developing successful businesses with huge growth potential that meet the needs of the region’s expanding consumer base.”
This article was published on Dec 7, 2016